Effective Date: August 1, 2014
Types of Information Collected
In order to better provide you with our numerous Services, we collect two types of information about our users: personally identifiable information (“PII”) and non-personally identifiable information (“Non-PII”). Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customized experience while using our Site.
Personally Identifiable Information: This refers to information that lets us know the specifics of who you are. When you engage in certain activities on this Site, such as creating, editing, sharing, and publishing online presentations, or submitting content and/or posting content in discussion forums or other public areas, entering a contest or sweepstakes, filling out a survey, or sending us feedback, we may ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to engage in these activities. If you elect to engage in these activities, however, we may ask that you provide us personal information, such as your first and last name, mailing address (including zip code), email address, telephone number, and other PII. When using our Site or Services, you may be asked to provide a credit card number. Depending upon the activity, some of the information we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.
Non-Personally Identifiable Information: This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you visit our Site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include the Web Site’s Uniform Resource Locator (“URL”) that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol (“IP”) address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (“TCP/IP”) network, such as the World Wide Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet.
Collection Methods and Use of Information
We do not collect any PII about you unless you voluntarily provide it to us. You provide certain PII to us when you (a) register for our Services and / or register your email address with us; (b) enter sweepstakes or contests sponsored by us or one of our partners; (c) sign up for special offers from selected third parties; (d) send email messages, submit forms or transmit other information by telephone or letter; or (e) submit your credit card or other payment information when using Services on our Site. We may also collect information from you at other points on our Site that state that such information is being collected.
In addition, we may also collect, or our third party ad server and/or content server may collect, certain Non-PII. This information is ultimately stored in the form of store categories, and, in some cases, specific URLs. We use your IP address to diagnose problems with our servers, software, to administer our Site and to gather demographic information. Our third party ad servers will also provide us with summary, but not individual, reports that will tell us how many ads were presented and clicked upon at our Site.
We will primarily use your PII to provide our Services to you, as required by our agreements with you. We will also use PII to enhance the operation of our Site, fill orders, improve our marketing and promotional efforts, statistically analyze Site use, improve our service offerings, and customize our Site’s content, layout, and Services. We may use PII to deliver information to you and to contact you regarding administrative notices. We may also use PII to resolve disputes, troubleshoot problems and enforce our agreements with you, including our Site Terms of Service.
Release of Information
We do not sell, trade, or rent your PII to others. We do provide some of our Services through contractual arrangements with affiliates, services providers, partners and other third parties. We and our service partners use your PII to operate our Sites and to deliver their services. For example, we must release your credit card information to the card-issuing bank to confirm payment for Services purchased on this Site and provide order information to third parties that help us provide customer service.
We will encourage our service partners to adopt and post privacy policies. However, the use of your PII by our service partners is governed by the privacy policies of those service partners, and is not subject to our control.
Occasionally we may be required by law enforcement or judicial authorities to provide PII to the appropriate governmental authorities. We will disclose PII upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation. We fully cooperate with law enforcement agencies in identifying those who use our Services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.
We may also provide Non-PII about our customers’ sales, traffic patterns, and related Site information to third party advertisers, but these statistics do not include any PII.
Updating and Correcting Information
We believe you should have the ability to access and edit the PII that you have provided to us. You may change any of your PII in your account online at any time by logging on to your account in accordance with instructions posted elsewhere on this Site. You may also access and correct your personal information and privacy preferences by contacting us at firstname.lastname@example.org. Please include your name and any other relevant information that will help us to quickly process your request when you contact us.
We encourage you to promptly update your PII if it changes. You may ask to have the information on your account deleted or removed; however, because we keep track of past transactions, you cannot delete information associated with past transactions on this Site. In addition, it may be impossible to completely delete your information without some residual information because of backups.
User Choices on Collection and Use of Information
We may, from time to time, send you email regarding our Site and Services. In addition, if you indicated upon registration that you are interested in receiving offers or information from us and our partners, we may occasionally send you direct mail about Services that we feel may be of interest to you. Only Four53 Inc. (or agents working on behalf of Four53 Inc. and under confidentiality agreements) will send you these direct mailings and only if you indicated that you do not object to these offers. If you do not want to receive such mailings, simply tell us when you give us your personal information or, at any time, you may unsubscribe via email links to no longer receive such offers and mailings.
You also have choices with respect to cookies, as described below. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies some parts of our Site may not work properly in your case.
Security of Information
At our Site you can be assured that your PII is secure, consistent with current industry standards. The importance of security for all PII associated with our users is of utmost concern to us. Your PII is protected in several ways. Access by you to your PII is available through a password and unique customer ID selected by you. This password is encrypted. We recommend that you do not divulge your password to anyone. In addition, your PII resides on a secure server that only selected Four53 Inc. personnel and contractors have access to via password. We encrypt your PII and thereby prevent unauthorized parties from viewing such information when it is transmitted to us.
Personal information that you provide that is not PII also resides on a secure server and is only accessible via password. Since this information is not accessible from outside Four53 Inc., you will not be asked to select a password in order to view or modify such information.
In order to most efficiently serve you, credit card transactions and order fulfillment are handled by established third party banking, processing agents and distribution institutions. They receive the information needed to verify and authorize your credit card or other payment information and to process and deliver your order.
Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your PII, you acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third party.
When you use our Site we will store cookies on your computer in order to facilitate and customize your use of our Site. A cookie is a small data text file, which a Web site stores on your computer’s hard drive (if your Web browser permits) that can later be retrieved to identify you to us. Our cookies store information such as, but not limited to randomly assigned user identification numbers and the country where you are located. The cookies make your use of the Site easier, make the Site run more smoothly and help us to maintain a secure Site. You are always free to decline our cookies if your browser permits, but some parts of our Site may not work properly in that case.
Privacy Policies of Third Party Sites
Miscellaneous Privacy Issues
You must be at least 18 years old to have our permission to use this Site. Our policy is that we do not knowingly collect, use or disclose PII about visitors that are under 18 years of age. We do not knowingly collect personal information from children under 13 years of age. If we become aware that a child under 13 has provided us with personal information, we will remove such information and terminate the child’s account. If you become aware that your child has provided us with personal information without your consent, please contact us by sending an email to email@example.com.