Product Design Portfolio
P r e s e n t a t e
Product Design Portfolio
of Faruk Ateş
I've spent 18+ years in design & engineering, creating products, tools, and e-commerce platforms, and working at small startups (including my own), medium businesses, and corporations such as Apple, Inc. Diverse knowledge and holistic experience is a hallmark of my approach to product design, and my success with it.
My Product Design Philosophy
Make it with Love, First
Products should be honest, transparent, and optimistic. They should have an awareness of the story they tell, with gratitude for the giants whose shoulders they stand on. They should prioritize the needs of people, society, and environment.
Break The Fourth Wall, meaning they should think not just about serving the needs of the end user, but also the people the end user engages with while using the product.
Media Design CMS
My product design experience began in 2002, designing an entire Content Management System (CMS) for clients. Collaborating with the founders I observed client behaviors and needs and formulated a design strategy, workflows and interface screens. With our technical lead I architected a database design and back-end infrastructure.
Key features included:
Fast and scalable: our PostgreSQL database optimizations processed updates to the site across all content;
Uploading Word files: for pages or blog posts, converting .doc files into accessible XHTML markup while preserving formatting, tables, and images;
User Access Levels and feature-level permissions: for corporate and university needs, with user groups;
Full multilingual support: English, Dutch, French and German included;
Top-rate accessible websites as output (certified by the Dutch NIB).
At the Apple Online Store I worked as a UI Engineer, overhauling the front-end infrastructure for the 6000+ unique configurations and instances of their worldwide e-commerce platform. I spearheaded the team tasked with modernizing the AOS with web standards and accessibility, and worked with the design teams to ensure web-compatible solutions.
Designed a setup to test implementations against 40+ browsers;
Educate front– and back-end engineers on web standards and accessibility techniques;
Collaborated with design teams to improve design & development workflows.
feature detection for advances in HTML5 and CSS3. I intentionally designed it to become progressively unnecessary, teaching developers better practices and principles in web development. This goal was achieved when the W3C announced
@supports for all browsers.
Modernizr's API was carefully designed to be accessible and intuitive to both engineers and designers alike, to improve cross-functional collaboration and understanding. It won the .Net Open Source Application Of The Year award twice, beating out Wordpress, Firefox, and Drupal (among others).
Designed an intuitive interface for both web designers and engineers;
Break The Fourth Wall: thought deep about how a product could intrinsically teach better practices or techniques for its users, without involving curriculum.
At Apture I introduced design systems thinking and harmonized the product suite's interfaces into one cohesive look & feel across platforms.
One flagship feature I designed (and received a
patent for) was new Apture Bar behavior that enabled website owners to implement our product while maintaining their branding, adding our functionality and user-oriented benefits without sacrifice or compromise.
User research gathering and collating;
Design system creation and education;
Developing interactive prototypes and user flows.
Years of public speaking gave me great insight in presentation tools and slide sharing services. Presentate was designed to overcome the major pitfalls in each, and offer one cohesive product that helped users focus on crafting great content and stories for their presentations, rather than wasting time fiddling with pixels.
User research, usability testing, and validation;
Responsive & Mobile web application design and prototyping;
Design system creation using Photoshop, HTML & CSS;
Break The Fourth Wall: Presentate solved the “Death by PowerPoint" problem by putting our research findings into the product design process itself.
In close collaboration with the Product team, I led design on
, an application to help Fortunate 500 CMO's quickly get “a 360º view of signals that matter to their business."
From sketch to final UI: workflow screens, interactive prototypes, and final design comps;
Collaborate with Product, Business, and Engineering teams.
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Jul 25, 2019,
Last updated: Aug 13, 2019
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